May 22, 2014 at 3:44pm

0 notes

How Photo Sharing can Enhance your Event

Are you looking for a way to enhance your next event? While there are many steps you can take to better accommodate and engage attendees, here is an idea to consider: photo sharing.

There are two things we know about people who attend professional events:

  • They are visual
  • They are more than willing to share their experience via social media, many times through the use of pictures

Now that you have a better understanding of the basics associated with photo sharing, let’s take a closer look at three of the biggest benefits:

Photos are the most engaging content on social media sites.

You want your attendees to share their experience online, right? While text based updates will always be popular, more and more people are having fun with images.

Not only do people enjoy sharing photos via social media, but these have a much better chance of being shared by others.

From the perspective of an event organizer, there is nothing better than the thought of a viral social media storm.

A variety of ways to leverage photo sharing to enhance the event.

The sky is the limit when it comes to the ways you can use photos to take your event experience to the next level. Here are some ideas to consider:

  • The use of a photo curation service such as Storify
  • Photo contest to increase engagement and give people a reason to share
  • Broadcast images live during the event, such as through the sharypic platform
  • Embed images on your blog or Facebook fan page
  • Live print photos with services like Instaprinter or sharypic

Fun, fun, and more fun.

Even though professional events give people an outlet for networking and learning more about an industry, the fact that people should be having fun cannot be overlooked.

Photo sharing is fun on many different levels. From taking pictures to sharing these online, you know that people are going to have a more enjoyable time when they are encouraged to share photos in a variety of ways.

Bonus tip: have you given any thought to renting a photo booth for your event? Talk about a great way to get people involved. There is something about the opportunity to jump inside a booth and act silly that really gets people excited.

It won’t take long for you to realize that a photo booth has soon turned into one of the biggest attractions at your event.

Experiment Now, Benefit Later

If all this sounds good to you, the only thing left is to input photo sharing into your event strategy. You may be unsure of what will work best and what will generate the most response, but that is part of the process. When you experiment with a variety of ideas, it will not be long before you have a better understanding of where to focus your time and effort down the road.

With photo sharing, you are giving attendees the chance to have more fun and share their experience with the world. It is your job to provide photo sharing opportunities. From there, you can leave it to everybody else to take the idea and run.  

Author: Chris Bibey

May 16, 2014 at 3:24pm

1 note

10 Fun Ideas for Wedding Thank You Cards

Just because thank you cards are a long standing tradition, doesn’t mean that they need to be a dreaded chore or a boring social custom. Thank you cards can be a great way to express yourself –and show your creative side, while expressing your thanks to your guests. 

Here are ten fun ideas for unique wedding thank you cards that your guests will love –and remember! 

1. Make a “Thank You” Sign

Blank thank you note cards are fine, but photo thank you cards give you a chance to add a beautiful and personalized touch. A fun trend that couples are using to thank their guests involves snapping some photos of them holding signs that say “thank” and “you,” or a banner that spells out “thank you.” You can also use chalk boards, bunting, a single sign, or even scrabble pieces spelling out “thank you!” messages to your guests.

2. Feature a Photo of Your Guest

What better way to show your guests how much they mean to you, then by including a photo of them at your wedding? You could even take things a step further and design a thank you note that features a photo of them on the front -an excellent attention to detail that will show your guests some love.

3. Create A Thank You Collage

Another great thank you card idea is to make a photo collage featuring photos from your wedding. Work in lots of pictures with guests, and send it in to be turned into a thank you postcard, or simply include the photo inside your cards. Guests will feel special when they spot their faces in the photo! A simple way to ensure that you end up with lots of behind-the-scenes photos of your guests is to incorporate Sharypic compilation software at your wedding. Sharypic software compiles photos that your guests take on their smartphones, and sends them all to one handy location for you to download later. It’s the perfect way to get some excellent photos to use for thank you cards.

4. Go With Something Handmade

You don’t have to make the thank you cards yourself in order to get something that’s beautiful, unique, and entirely handmade. Online shops like ETSY have loads of creative and beautiful handmade thank you cards for you to browse through. From humorous and light to elegant and beautiful, there’s a wealth of beautiful handmade wedding thank you cards available online.

5. Write it With Light

One of the latest photography trends is light writing. Light writing, or light painting, is a cool technique that involves using slow shutter speed photography and a sparkler, flashlight, or other light source- to “write” –creating artistic photographs. This technique is a fun way to create the words “thank you” by writing one letter at a time, and then including these photos to spell out thank you on your cards. If you have a professional photographer at your wedding, consider asking them about photographing light writing!

6. Send a Thank You Gift

For close friends, bridesmaids, parents, or for those who helped to make your wedding extra special, you may want to consider sending a small token of thanks in addition to your thank you note. While the thought of sending out 180 thank you gifts to wedding guests may sound a bit daunting, for the special few who helped to make your day, a small gift –homemade treats, luxury soap, or personalized jewelry is a great way to show your thanks.

7. Get the Vintage Post Card Look

If your wedding had a vintage feel to it, consider getting thank you cards that match. We love the look of vintage post cards –especially ones that feature a wedding photo of the happy couple on the front. There are plenty of companies online who will take your photo, add a vintage layer to it, and create a customized vintage postcard out of it for you. A beautiful and fun way to thank your guests!

8. Create Hand Stamped Cards

Hand stamped cards are a beautiful way to unleash your creative side. You can use traditional rubber stamps, or you may want to consider investing in a stamp kit, that makes it easy for you to spell out messages and stamp them onto your thank you cards. As a bonus, you can use also the kit to stamp out save the dates, napkins, tags, coasters, or anything else at your wedding –adding a vintage “typewriter” look to your messages.

9. Make a Typographic Statement

Say “thank you” to your guests in a typographic fashion! Timeless and beautiful, typographic thank you cards feature a range of beautiful fonts that allow you to express your thanks in a unique and personalized way. From traditional cursive script, to modern block letters, and a combination of everything in between, when it comes to typographic thank you cards, there’s truly something for everyone. For more typographic inspiration, check out this modern typographic thank you card compilation at DesignMilk.com. 

10. Consider Professional Embossing

Professionally embossed thank you cards are a beautiful and timeless way to thank your guests. Professionally embossed cards cost a bit extra, but they are a great way to show gusts how much you appreciate them. You may even want to consider having the names of your wedding thank you card recipients engraved into the cards –for an extra special touch. 

Tips to Give Your Thank You Cards a Personal Touch

  • Make it Personal
  • Include a Hand Written Note
  • Mention the Gift and How You Plan to Use It
  • Include a Photo From Your Wedding
  • Include a Photo of You Opening the Gift
  • Avoid Using a PO Box Return Address

Sending out thank you cards to your wedding guests is a nice gesture, and a great way to show your guests that you appreciate them. By taking the time to create something fun, and memorable, your guests will have a special keepsake to remind them of your special day for years to come.

Author: Christina Harman, Images credits: Cari & MeowVasquez

April 17, 2014 at 11:30am

0 notes

Event Marketing: Common Mistakes to Avoid

The time has come to plan an event. You have selected a venue, you know your dates, and you are excited about the big day. With all this in mind, it is easy to overlook the importance of your marketing strategy. In other words, how are you going to spread the word that your event has been scheduled and is well worth attending?

Some companies know exactly what they should be doing when it comes to event marketing. Others, however, are lost and looking for answers. If you don’t get on the right track sooner rather than later, it could be too late before you finally catch on.

By avoiding the five mistakes below, you will find it much easier to achieve success in regards to your marketing plan:

1. Believing that your event will market itself.

Even if you have a large following, you must put the appropriate amount of time and effort into marketing your event. This includes but is not limited to social media, press release distribution, mailers, phone calls, and much more.

Your event is not going to market itself. You must be proactive if you expect to achieve top notch results.

2. Waiting too long to get started.

This goes along with tip #1, and is every bit as important. From day one, you need to be marketing your event to the greatest possible degree.

If you wait too long, there may come a time when you realize it is too late to make any real progress. The best thing you can do is create a sound marketing strategy once the finer details of your event, such as the date and venue, are written in stone. At that point, you can begin to work through your strategy, one task at a time, to ensure the best possible results.

3. Neglecting to obtain the assistance of others.

You may be the person in charge of setting up and managing an event, but this does not mean you should attempt to do everything on your own when it comes to carrying out your marketing plan.

Why not find several other people who can assist you with the marketing process? You can oversee the finer details, ensuring that everything is on the right track, but you can also rely on these people to assist you along the way. If you try to do everything on your own, you may soon find yourself cutting corners and overlooking important responsibilities. Is that a risk you are willing to take?

4. Not using social media.

Go back in time 15 or 20 years, and most people planning an event wanted nothing to do with the internet. In today’s day and age, however, things have changed quite a bit and you now need to rely on the internet as often as possible.

Social media is one of the best ways to market your event for several reasons:

  • A variety of options. From Facebook to Twitter to LinkedIn, there are many social media services to consider. 
  • Free of cost, for the most part. Does it get any better than that? You can market your event via social media without spending much (if any) money.
  • One of the best ways to reach a large audience, including those who are aware of your company and event as well as those who do not yet realize you exist.

5. Overlooking the power of traditional marketing.

There is no denying the fact that you should focus a lot of attention on social media and other related tasks, however, you do not want to overlook what traditional marketing can do for you. Are you going to distribute a press release?Are you going to buy advertisements in media publications? Are you going to call potential attendees on the phone? Are you going to rely on direct mail?

These are all things you can do to take your marketing approach to the next level.

By avoiding the common event marketing mistakes listed above, it is easy for you to stay on the right track while improving your chance of spreading the word without breaking the bank.

There is a lot that goes into creating an event marketing strategy, but if you are going to achieve great success you have to go “all out.” When you avoid common mistakes and follow your strategy down to every last detail, it will not be long before you are boosting attendance numbers and realizing that your approach is paying off.

Note: many people believe that the internet has killed traditional marketing, but nothing could be further from the truth. This is a great supplement to new age methods.

Author: Chris Bibey